Integrated Marketing Campaign: Inferno Bar and Grill

My Penn State marketing and advertising course required a final senior project allowing us to create an integrated marketing campaign for a business on or off campus. My team, team Diesel, chose Inferno Bar and Grill, a fairly new, and trendy bar that was lost in the college dive bar town. After meeting with the manager and surveying over 250 senior college students, we were able to develop an advertisment campaign that met the atmosphere desired by the owner and the frugal budget of Penn State's average college student. We focused on Inferno's "7 Deadly SinS" drinks featuring drinks such as lust, envy, tease, etc. We designed a print ad for each drink displaying the "sin" in action. A professional shoot was made over a two day period. Photos enhanced with Adobe photoshop along with various photography software. These are some examples from our ad campaign. Our team won "Best In Show" and was able to launch the campaign officially for Inferno Bar and Grill.